Dart Boat Company

Dart Pennant 1923-1933

Dart Pennant 2009-present 

In the midst of the Roaring Twenties the desire for fun, frivolity, speed, and sport set the stage for a boom in production of the then-new mahogany runabout. Capitalizing on this growing market, the Indian Lake Boat Company in Lima, Ohio developed a line of fast runabouts with the evocative name of Dart. Continuing to ride the crest of the wave of motor boat popularity, the Dart line of boats attracted the attention of investors in Toledo, Ohio, and in 1928 a new company was formed, the Dart Boat Company of Toledo, Ohio.

Designer Irving “Hocky” Holler was retained from the Indian Lake Boat Company to refine the lines and hardware into a first class product, to be produced at a new factory in Toledo. In a short time Dart grew to be one of the leading boat builders, with iconic design, fast and stable hulls, and the legendary reputation for first-class workmanship. The Dart Boat Company was at the forefront of the industry, producing a top-of-the-line product, but also known for their international marketing efforts. Although favored by Prohibition-era bootleggers and the well-to-do, economic difficulties at the beginning of the Great Depression brought a halt to production.